Breast Imaging Market Insights: Growth Drivers, Size & Forecasts to 2030
Breast Imaging Market Overview:
The Breast
Imaging Market is expected to expand at a compound annual
growth rate (CAGR) of 7-9% over the forecast period. Key drivers of this growth
include the rising incidence of breast cancer, a growing emphasis on
contrast-based diagnostic methods, a supportive environment for funding and
grants, increased awareness around early breast cancer detection, and ongoing
advancements in breast imaging technologies.
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Competitive
Landscape
Key players in the global breast imaging market
include:
Hologic, Philips, Siemens Healthineers, GE HealthCare,
Koning Health, Canon Medical Systems, Fujifilm, and SonoCiné,
among others.
Breast Imaging: Overview and Market
Dynamics
Breast imaging is a specialized branch of diagnostic
radiology focused on capturing detailed images of the breasts for screening
or diagnostic purposes.
Types of Breast Imaging Techniques
1. Mammography:
Mammography uses X-rays to detect abnormalities in breast tissue for both
screening and diagnostic applications. Skilled technologists ensure optimal
positioning, compression, and technique to minimize radiation exposure. Modern
mammograms often incorporate digital breast tomosynthesis (3D mammography),
which enhances early cancer detection and reduces false-positive results.
2. Ultrasound:
Breast ultrasound employs high-frequency sound waves to generate images of
breast tissue, revealing structure, composition, and blood flow in suspicious
areas. Performed by specialized sonographers, this painless, non-invasive
technique is commonly used as a follow-up to evaluate findings from mammograms
or physical exams.
3. Magnetic Resonance Imaging (MRI):
For patients diagnosed with or at high risk of breast cancer, breast MRI
provides highly detailed, radiation-free, 3D images. Advanced 3T scanners
are used for screening, staging, treatment evaluation, and pre-surgical
planning. Comfort-enhancing measures, such as eye covers and warm blankets, are
typically provided during the 45-minute procedure.
4. Image-Guided Breast Biopsy:
A minimally invasive biopsy uses advanced imaging to guide precise
needle placement for tissue sampling. The extracted tissue is examined
microscopically to confirm or rule out the presence of cancer cells.
Technological
Advancements Fuel Market Growth
The global breast imaging market continues to
expand, driven by rapid technological innovations and product introductions.
- GE HealthCare (November 2023): Launched the MyBreastAI Suite,
an integrated AI platform designed to assist clinicians in breast cancer
detection and workflow optimization. It incorporates AI applications from
iCAD for breast density assessment and reporting.
- Siemens Healthineers (September 2023): Introduced Mammomat B.brilliant, a new mammography system
featuring wide-angle tomosynthesis that delivers high-resolution 3D images
in just five seconds.
- iSono Health (May 2022): Received FDA clearance for the ATUSA™
System, the first compact automated whole-breast ultrasound device. It
includes a wearable accessory and intuitive software for automated image
capture and analysis.
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Awareness
Initiatives Driving Market Demand
Breast cancer remains one of the leading causes of
cancer-related deaths among women, particularly in low- and middle-income
countries. Global initiatives and awareness campaigns continue to play a vital
role in increasing screening rates and driving demand for breast imaging
technologies.
- World Health Organization (2021): Launched the Global Breast
Cancer Initiative (GBCI) with the goal of reducing global breast
cancer mortality by 2.5% per year—potentially preventing 2.5 million
deaths by 2040. Key objectives include diagnosing 60% of invasive cases at
an early stage (Stage I or II), ensuring complete evaluation within 60
days of suspicion, and providing comprehensive treatment to at least 80%
of diagnosed women.
- Breast Cancer Awareness Month (October): An annual global campaign to promote breast cancer awareness, early
detection, and preventive screening.
Rising
Prevalence of Breast Cancer Boosts Market Growth
The global incidence of breast cancer is rising in both
developed and developing nations, creating an increasing demand for advanced
diagnostic imaging tools. Governments and healthcare organizations are
emphasizing early detection to improve survival outcomes.
According to research from the International Agency
for Research on Cancer (IARC), by 2040, breast cancer cases are projected
to exceed 3 million new diagnoses annually (a 40% increase) and over
1 million deaths per year (a 50% rise). Currently, breast cancer accounts
for 1 in 8 cancer diagnoses worldwide, making it the most common form of
cancer. This rising disease burden is expected to significantly propel the
global breast imaging market.
Growth
Strategies and Future Outlook
Market participants are pursuing both organic
and inorganic growth strategies—including product launches,
acquisitions, and strategic partnerships—to strengthen their market position.
- QT Imaging & GigCapital5 (December 2022): Announced a business combination to bring advanced breast and
full-body imaging solutions to public markets. In September 2022, QT
Imaging received FDA 510(k) clearance for its QT Imaging Breast
Scanner.
- iCAD, Inc. & Google Health (November 2022): Entered a strategic collaboration to integrate Google’s AI
technology into iCAD’s suite of breast imaging AI solutions.
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About Medi-Tech Insights;
Medi-Tech Insights is a healthcare-focused business research &
insights firm. Our clients include Fortune 500 companies, blue-chip investors
& hyper-growth start-ups. We have completed 100+ projects in Digital
Health, Healthcare IT, Medical Technology, Medical Devices & Pharma
Services in the areas of market assessments, due diligence, competitive
intelligence, market sizing and forecasting, pricing analysis &
go-to-market strategy. Our methodology includes rigorous secondary research
combined with deep-dive interviews with industry-leading CXO, VPs, and key
demand/supply side decision-makers.
Contact:
Ruta Halde
Associate, Medi-Tech Insights
+32 498 86 80 79

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